In 2021, the mobile industry in sub-Saharan Africa maintained incredible strength against the impacts of Covid-19 and experienced steady growth. Digital solutions have provided influential support for businesses, enhancing their transition into adopting a mobile-first approach to tackle most of the daily challenges across sectors, with fintech applications dominating this rise.
According to the Mobile Economy Report, 615 million people in Sub-Saharan Africa will subscribe to mobile services by 2025, that’s equivalent to 50% of the region’s population. As we advance towards the end of Q1 2022 year, let us explore three key trends for mobile apps in Africa this year.
- Investment in mobile applications will improve
A report by AppsFlyer and Google showed a booming African mobile app market, boosted by a growing fintech space, the COVID-19 pandemic, amongst other factors.
They analysed over 6,000 apps and 2 billion installs across South Africa, Nigeria, and Kenya, between Q1 2020 and Q1 2021 and reported that the African mobile app market showed strong growth, with overall installs increasing by 41%. Nigeria showed the highest growth, with a 43% uplift, followed by 37% in South Africa, and 29% in Kenya.
- Growth in mobile commerce will drive customer experience
Industries like fintech will maintain exponential growth in Africa as more consumers, especially non-tech-savvy shoppers become increasingly familiar with online shopping and payment via mobile applications.
- Fintech will become more common
By the end of 2021, there were 548 million registered accounts across various fintech apps in the Sub-Saharan Africa region. These apps bid convenience to consumers, as they provide the basic infrastructure needed and easy access to a wide range of services.
Expect to see businesses thrive and expand the capabilities with these apps through embedding their business processes into the provided suite of features.
The BillsnPay app is a digital solution app that provides significant support for business owners, enhancing their transition into adopting a mobile-first approach to tackle most of the daily billing challenges, handling requests, and customer management as seamlessly as possible.